The part that should worry people is that with the change of venue is probably a delay in this happening and one of the reasons for going to Singapore, at least this was speculated, was to reach a broader part of the fanbase. While certainly in a global marketplace people from anywhere can get in on this IPO no matter where it is offered up, there was a reason the picked Singapore to begin with.
The media business, well if it is true, it is more about making the investment look more attractive to investors. And let's face it these shares are not all going to be bought up by fans of the club. But by making the company a broader ranged business with the sports franchise at it's center, it does look more attractive to investers. Especially when said sports franchise says it has the biggest fan base world wide, investors are going to want to see the club cashing in on that fame in everyway possible. Building the media network for the club is an ideal way to do that.
Just saying hello to my little internet stalkers